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  • A/B Testing

    A method of comparing two variations of a webpage to determine which one performs better. (Can also be referred to as Split testing)

  • Above The Fold

    A term used in website design – referring to the portion of a web page visible to the visitor without any scrolling. The term originally comes from the newspaper industry, referring to the location of the main headline and lead story which remains visible to the reader when the paper is “folded” horizontally for display on a news stand.

  • Bounce Rate

    The percentage of visitors that immediately leaves or “bounces” away from your site after viewing only a single page.

  • Business-to-Business (B2B)

    The exchange of products or services between businesses.

  • Business-To-Consumer (B2C)

    The exchange of products or services between a business to a consumer.

  • Click-Through Rate (CTR)

    CTR or Click-through rate is commonly used to measure the success of an online ad or email campaign. To calculate your CTR, you take the number of visitors who click on the specific link and divide it by the total number of visitors who viewed the ad or email.

    For example, suppose your Facebook ad was shown to 100 people, but only 1 person clicked on your ad. Your CTR would be 1%.

  • Conversion Rate (CR)

    CR or Conversion Rate is calculated by dividing the total number of visitors who “converted” by the total number of visitors who was shown the offer.

    Keep in mind that the definition of “converted” can be whatever you define it to be. Converted can mean “made purchase”, or “sign up for email newsletter” or “sign up for trial”.

    For example: Suppose 100 people showed up at your webinar where you offer them an early-bird discount of your course. From that webinar, only 5 people decided to purchase. Your CR would be 5%

    Second example: Suppose your homepage has a total of 100 visitors and 10 of those visitors decided to optin to your email newsletter. Your CR would be 10%

  • Copywriting

    Copywriting is the art and science of persuasive and strategic writing that gets people (eg. visitors to your website) to take some form of action (eg. make a purchase, leave a comment).

  • Cost Per Click (CPC)

    Cost per click (commonly referred to as CPC), is an online advertising model where you, the blogger, pay the ad publisher (such as Facebook or Google) only when the ad is clicked. You wouldn’t pay anything IF the ad was shown – but not clicked on.

  • Crowdfunding

    The process of getting funding, online from a “crowd” of people. A popular site that uses crowdfunding is Kickstarter.

  • CSS

    CSS stands for Cascading Style Sheet. Most commonly referred to CSS, it is used to style a webpage. For example, you can modify the stylesheet for your WP theme to change the fonts, colors, margins, lines, height, width, background images, advanced positions and many other things.

    Warning: If you want to modify the theme’s stylesheet, you should always create a child theme. Never make changes to the stylesheet in the original wordpress theme. Why you ask? Well, if your theme needs to be updated, all the changes you’ve made to the stylesheet will be overwritten by the update.

  • Divi

    A WordPress theme developed by Elegant Themes. It is also the theme currently used on this website!

  • Editorial Calendar

    A visual calendar helping you schedule and plan out your blog posts and content. (I highly recommend Coschedule – it’s hands down my favorite drag-and-drop editorial calendar!)

  • Evergreen Content

    Any type of content (a blog post, infographic, video, podcast…etc) that stays relevant over time – without needing a major update.

  • Exit Intent Popup

    A popup window that appears only when the visitor is about to leave (or exit) your website – this popup allows you to ask them to optin to your mailing list or to direct them to another page on your website.

  • Facebook (FB)

    I’m sure you know what Facebook is…so I’ll just share with you a fun fact about Facebook. Did you know…that worldwide, there are over 1.71 billion monthly active facebook users, with five new profiles created every second? (Source: Facebook as of 7/27/2016)

  • Favicon

    Short for “favorite icon”, a favicon is the little icon that browsers display next to a page’s title on a browser tab. It is also the icon you see next to the title when you have the page bookmarked.

  • Fear of Missing Out (FOMO)

    Often used as a marketing tactic by tapping into people’s anxiety and fear they would be left out of a certain experience or chance to purchase a product if they don’t act now.

  • Instagram (IG)

    I’m sure you know what instagram is…so I’ll just share with you a fun fact about Instagram. Did you know…that there are over 500 million monthly active Instagram users, with 80% of the users located outside of the US? (Source: Instagram as of Oct 2016)

  • Lead Magnet

    An irresistible valuable offer or bribe that’s presented to your website visitors in exchange for their email or contact information. Examples of a lead magnet: a pdf of a checklist, cheatsheet, a workbook, a video training series, a free trial.

  • NaNoWriMo

    NaNoWriMo is the commonly used shortened word for National Novel Writing Month. It is an annual online event that takes place during the month of November – where it challenged participants (such as bloggers) to write 50,000 words during the month of November. (Just in case you’re curious, the goal is 50,000 because that’s the minimum number of words for a novel).

  • NoFollow

    Nofollow is an HTML robots meta tag used to tells search engines to not follow (or crawl) any outgoing links on a page. For bloggers, the “nofollow” attribute is most commonly used for affiliate and paid links to potentially avoid having your site hit with a Google penalty.

  • NoIndex

    NoIndex is an HTML attribute used to tells search engines to not index a specific webpage. For example, suppose you have a landing page promoting your new ebook with a special early-bird discount for beta members. Since the page doesn’t contain an evergreen offer, or if you want to keep it more private, you can use NoIndex so that the page won’t be indexed (meaning so it won’t appear in the search results).

     

  • Online Business Manager (OBM)

    An OBM, should you decide to hire one, has a different role than a VA (Virtual Assistant). The focus of an OBM is on the management of your online business – they keep an eye on objectives set for the year, the big picture and they can also manage the various pieces that make up your day-today business (projects, VAs, team members, operations, expenses).

  • Problem-Agitate-Solution (PAS)

    A copywriting formula where you first describe the Problem. Then you Agitate the problem by highlighting how annoying the problem really is and the consequences of ignoring the problem. Finally, you then present your Solution.

  • Resolution

    The number of pixels on a screen (it could be for a monitor, tablet, phone..etc). It is usually quoted as width × height (with the units in pixels).

    For example, “1024 × 768” means the display width is 1024 pixels and the height is 768 pixels.

  • Return on Investment (ROI)

    ROI refers to the profit that you make from an investment made. It is calculated by dividing the net profit (eg. profit from your course sales after expenses) by the cost of the investment (eg. facebook ads used to promote your course).

  • Split Testing

    See A/B Testing above

  • Theme

    A WordPress theme allows you to change the front end style and design of your WordPress site (meaning, how the content looks and is displayed to a visitor). A theme can be used to control the design of the font, color, widget location, page layout, styles for blog posts, home page..and more.

  • Theme Stylesheet

    Each WordPress theme will have a file style.css – this is the theme’s stylesheet. Any modification in the CSS in this file will result in a change in the design on your website.

    Note: Most style.css file will also provide you with more details about the Theme in the form of comments (you can identify comments by looking for lines that starts with /* and ends with */)

  • Unique Selling Proposition (USP)

    What makes your business or website unique? What is the one “thing” that makes you different and stands out from the crowd. Well, whatever that one “thing” is…THAT is your USP. 🙂

  • Virtual Assistant (VA)

    A self-employed or freelancer that works with one or more client – helping them run their business remotely (usually in a home-office or with a virtual assistant business). VAs can be contracted for a one-time project or they can be hired on a part-time or full-time basis to help with ongoing tasks.

  • What's In It For Me (WIIFM)

    What’s In It For Me (WIIFM) is a term often used in copywriting. Every time you write for your visitors or customers, you should be thinking about their needs, and how your product or service would benefit them. In other words, think about how your customers will always saying “Sure, you claim your product/service is great because of all these bonus features, but What’s In It For Me?”. In other words, how would they benefit from your product or service?

  • WYSIWYG Editor

    WYSIWYG is an acronym for “What You See Is What You Get” and is pronounced “wiz-ee-wig”. (Sounds funny, I know…:))

    Creating website used to require the knowledge of HTML. WYSIWYG was developed as a visual editor that generate HTML tags while you point and click. So you can always see what the end result will look like. A quick example of a WYSIWYG editor is the “Visual” tab in WordPress when you working on a post or a page. If you click over to the “Text” tab, you’ll be able to see the HTML tags that was generated from your actions in the visual tab!

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