Bot Essentials - ManyChat Edition

Bot Essentials

How to Build a Messenger Bot with ManyChat

A step-by-step course, designed for the non-technical entrepreneur. It comes with 40+ actionable videos tutorials and resources – to help you quickly build a bot for your business or agency, without any coding.

The Modules

An in-depth step-by-step course, showing you how to build an interactive and engaging Messenger Bot using ManyChat.

Module 1 : Intro to Bots

Learn how Messenger Bots work, how they can help your business and an overview of Messenger policy (so you don’t get banned!).

Lesson Details
  • Lesson 1.0: Intro to Messenger Bot
  • Lesson 1.1: What is a Bot? & How Do They Work?
  • Lesson 1.2: Your Business + Bots – How Bots Can Help Your Busines
  • Lesson 1.3: Messenger Policy – How to Avoid Getting Your Bot Banned by Facebook

Module 2 : Building a Basic Bot

A step-by-step walkthrough on how to quickly build a “foundational” bot with all the basic yet critical features, including Artificial Intelligence.

Lesson Details
  • Lesson 2.0: Building a Basic Bot
  • Lesson 2.1: Before You Build Your Bot – A Quick Checklist
  • Lesson 2.2: Intro to ManyChat & The Dashboard
  • Lesson 2.3: Anatomy of a Bot – An Overview
  • Lesson 2.4: How to Greet & Welcome Visitors To Your Messenger Bot
  • Lesson 2.5: How to Build a Main Gallery To Help Users Navigate & Find Info
  • Lesson 2.6: How to Build a Gallery For Your Products or Services
  • Lesson 2.7: How to Setup the Main Menu & What to Include
  • Lesson 2.8: How to Setup Automated Replies To Answer Basic Common Questions
  • Lesson 2.9: The 18+ Words Your Bot Should Understand

Module 3 : Segmenting & Collecting Info

How to increase relevancy by creating a personalized experience and delivering the “right” message to the “right” person.

Lesson Details
  • Lesson 3.0: Segmenting & Collecting Info
  • Lesson 3.1: The Prerequisites – For the Remaining Modules
  • Lesson 3.2: What is Segmentation & The Importance of Personalization
  • Lesson 3.3: What is a Custom Field & How to Use it Strategically
  • Lesson 3.4: Custom Fields & Tags – How to Create them in ManyChat
  • Lesson 3.5: How to Build a Survey – To Gather Feedback
  • Lesson 3.6: How to Build a Questionnaire – To Learn & Segment Your Visitors
  • Lesson 3.7: How to Build a Subscription Form – To Allow Users to Opt-in & Opt-out
  • Lesson 3.8: How to Setup Live Chat for 1-one-1 conversations
  • Lesson 3.9: How to Collect Payment for Your Products & Services

Module 4 : Designing Sequences & Conversation Flow

Learn how to strategically plan out sequences, best practices, and copywriting tips to create engaging bot script.

Lesson Details
  • Lesson 4.0: Sequences & Conversation Flows Overview
  • Lesson 4.1: Sequence & Broadcast – What are they?
  • Lesson 4.2: Conversational Copywriting – The 5 Key Elements (Part A)
  • Lesson 4.2: Conversational Copywriting – The 5 Key Elements (Part B)
  • Lesson 4.3: How to Design Your Bot Blueprint & Conversation Flow
  • Lesson 4.4: How to Create Broadcasts To Engage with Users
  • Lesson 4.5: How to Build a Registration & Reminder Sequence for Webinars & Event
  • Lesson 4.6: How to Build an Automated Sequence For a Mini-Course, Challenge or Video Series
  • Lesson 4.7: How to Build an Automated Followup Sequence To Remind Users to Complete a Task

Module 5 : Promoting & Launching Your Bot

How and where to promote your new bot, along with post-launch tips to optimize your bot and track its performance!

Lesson Details
  • Lesson 5.0: Promoting & Launching Overview
  • Lesson 5.1: Driving Traffic to Your Bot: 15+ Strategies & Ideas
  • Lesson 5.2: How to Add a Share Button – To Help Visitors Promote Your Bot
  • Lesson 5.3: How to Test & Launch Your Messenger Bot
  • Lesson 5.4: How to Use Your Facebook Cover To Promote your Messenger Bot
  • Lesson 5.5: m.me and ref links – What They Are & How to Use Them
  • Lesson 5.6:  Overlay & Embeddable Widgets – What They Are & How to Use Them
  • Lesson 5.7: Landing Pages – How to Setup
  • Lesson 5.8: Messenger Code & Discover Tab – How to Setup & How to Submit
  • Lesson 5.9: Facebook Comment Tool – How Does it Work & How to Setup
  • Lesson 5.10: Optimizing & Adding New Content – After You Launch Your Bot

Module 1 : Intro to Bots

Learn how Messenger Bots work, how they can help your business and an overview of Messenger policy (so you don’t get banned!).

Module 2 : Building a Basic Bot

A step-by-step walkthrough on how to quickly build a “foundational” bot with all the basic yet critical features, including Artificial Intelligence.

Module 3 : Segmenting & Collecting Info

How to increase relevancy by creating a personalized experience and delivering the “right” message to the “right” person.

Module 4 : Designing Sequences & Conversation Flow

Learn how to strategically plan out sequences, best practices, and copywriting tips to create engaging bot script.

Module 5 : Promoting & Launching Your Bot

How and where to promote your new bot, along with post-launch tips to optimize your bot and track its performance!

What else is included?

Lifetime Access

Have a question about Bots? Don’t waste time searching Google or Facebook. Use the course as reference to search for your answer!

Access to All Future Updates

Forever free access to any future versions and new content on Bot Essentials. Helping you stay up-to-date as bots change and evolve!

Checklists & Cheatsheets

Downloadable swipe files, reference PDFs and worksheets to help you quickly learn, build and maintain your Facebook Messenger Bot.

Premium Bonuses

1. Ever-Growing Resource Library

Free lifetime access to a collection of bite-sized videos, covering more advanced tutorials to help you further enhance your bot. As a member, you’ll also get a chance to submit requests and vote on future lessons!

2. Bot Templates Library

Pre-built templates, ready for you to customize with information about your own business…or your client’s business! Standard Members will get access to 1 bot template of their choosing. Premium Members will get access to 2 bot templates. Pro Members will get access to all 12 bot templates. ($1800 value)

Note: One Bot Template will be release each week starting on Nov 28

3. Bot Blueprints

Done-For-You PDF Blueprints, to help you quickly and easily create your bot sequences – saving you time and the hassle of figuring out the logic on your own.

4. Bot Agency Toolkit

Included are bonus lessons, templates, worksheets, and some time-saving tips & tricks specifically designed for those with a Bot Agency.

5. Access to CodelessBot & FotoScript

Quickly build advanced features for your Messenger Bot with the help of CodelessBot Plugins. You can also send out a personalized dynamic images to your bot subscribers by using FotoScript.

Note: Premium Members will get 2 free months (Starter Plan) and Pro Members will receive 4 free months (Starter Plan).

6. Zapier & Webhook Mini-Course

In this mini-course, I’ll walk you through how to integrate and send information collected from your Bot to Google Sheet, CRM or email marketing platform with the help of Zapier. ($250 Value)

Note: This mini-course will be made available on Jan 18

7. Bot Essentials Certified Badge

To be certified, you’ll need to build and submit a Messenger Bot for review, showing that you have the ability to build Bot with all the key features and best practices. There’s no fixed schedule or deadline. (Badges are valid for 2 years)

8. Support by Email or Messenger

Need some advice when it comes to building your first bot? Just send me a message! Premium members will get 30 days of support and Pro members get 60 days of support.

What bot features will you build?

Newsletter

Keep in touch with subscribers by sending out news & updates (where open rates are 80%+)

Survey & Form

Get feedback, learn more about your user or create a questionnaire to qualify clients!

Announcement & Reminders

Send automated follow-ups, or notify clients about last-minute changes.

Educational

Build trust by providing users with valuable content, an interactive mini-course or challenge.

Informational

Guide users and provide them with relevant information about your products or services, to help them quickly find the right solution.

E-Commerce

Help users find the right product or services based on their needs…then sell them directly in Messenger!

Marketing

Capture leads, deliver lead magnets, collect emails, and grow your subscriber list using Messenger Bots.

Customer Support

Provide 24/7 automated instant answers to FAQs about your product or service…or use it to have one-on-one conversations!

Inside Bot Essentials...

You’ll be provided with easy-to-follow step-by-step instructions, templates and best practices on how to build a Messenger Bot with all of the 8 listed features.

Just using ManyChat…
without any coding!

Newsletter

Keep in touch with subscribers by sending out news & updates (where open rates are 80%+)

Survey & Form

Get feedback, learn more about your user or create a questionnaire to qualify clients!

Announcement & Reminders

Send automated follow-ups, or notify clients about last-minute changes.

Educational

Build trust by providing users with valuable content, an interactive mini-course or challenge.

Informational

Guide users and provide them with relevant information about your products or services, to help them quickly find the right solution.

E-Commerce

Provide more information about your business & help users find the right product or services based on their needs!

Marketing

Capture leads, deliver lead magnets, collect emails, and grow your subscriber list.

Customer Support

Provide 24/7 automated instant answers to FAQs about your product or service!

Inside Bot Essentials...

You’ll learn about the best practices and how to build a Messenger Bot with all of the 8 listed features.

Just using ManyChat…
without any coding!

Ready to Join Bot Essentials?

Standard$575Regular $1000
  • All 5 Course Modules
  • Checklists & Cheat Sheets
  • Lifetime Access & Updates
  • CodelessBot & FotoScript Plugin
    (1 free month on Starter Plan)
  • Bot Templates
    (Your Choice of 1)

– or –
(Join with 2 Monthly Payments of $345)

Premium$1250Regular $2000
  • All 5 Course Modules
  • Checklists & Cheat Sheets
  • Lifetime Access & Updates
  • CodelessBot & FotoScript Plugin
    (2 free months on Starter Plan)
  • Bot Templates
    (Your Choice of 2)
  • Bot Blueprint Library
  • Ever-Growing Resource Library
  • Bot Agency Toolkit
  • Zapier & Webhook Mini-Course
  • 30 days of support
  • Digital Certified Badge

– or –
(Join with 3 Monthly Payments of $500)

Premium Pro$2000Regular $3000
  • All 5 Course Modules
  • Checklists & Cheat Sheets
  • Lifetime Access & Updates
  • CodelessBot & FotoScript Plugin
    (4 free months on Starter Plan)
  • Bot Templates
    (All-Access Pass to All 12 Templates 🎉)
  • Bot Blueprint Library
  • Ever-Growing Resource Library
  • Bot Agency Toolkit
  • Zapier & Webhook Mini-Course
  • 60 days of support
  • Digital Certified Badge
  • 45-minute 1-on-1 Coaching Call

– or –
(Join with 5 Monthly Payments of $500)

Questions? Email me or message on the Messenger. (Just click the icon in the bottom right corner!)

The Guarantee

When you join Bot Essentials, you have 14 days to go through the course 100% risk-free.
If you feel that you’re not getting any value, just send me a note within 14 days. I’ll promptly issue a full refund. No hassle! More details

FAQ

1. How does Bot Essentials differ from the free videos & articles?

Good point. There are a lot of free materials, including those in the ManyChat documentation and their Facebook Community.

However, this course goes beyond how to build a simple basic Bot. In Bot Essentials, you’ll learn how to build a bot with all of the 8 features listed above without any frustration and stress of figuring it all out on your own.

I’ll also share strategies, best practices, copywriting tips, blueprints for sequences & automated follow-up campaigns…and bot templates!

Bot Essentials is basically a complete step-by-step A-to-Z guide to help you build a user-friendly, intuitive, and effective Messenger Bot for your own business or for your clients.

As a premium member, you’ll also get access to me and I can provide you with personalized advice and insight to help you build a bot for your unique business.

As Messenger Bots evolves, so will the Ever-Growing Resource Library, helping “upgrade” your Bot and stay up-to-date!

2. Will I have access to all the materials right away?

When you purchase Bot Essentials ManyChat Edition, you’ll get access to all 5 core modules right away along with all the checklists and cheatsheets.

New content is added to the Ever-Growing Resource Library every 2-3 weeks.

The Zapier & Webhook Mini-Course will be made available on Dec 18.

As for the Bot Template, one new template will be released each Wednesday starting on November 28.

3. I'm terrible with technology. Can I build a bot?

This course was specifically designed for non-techie entrepreneurs – so absolutely no coding is required to build a bot! We’ll be using ManyChat’s visual flow builder. In fact, building a bot is much MUCH easier than building a WordPress site! You don’t have to worry about hosting, plugins, or hackers!

The video tutorials in Bot Essentials will walk you through everything, step-by-step. Also included are downloadable cheatsheets, checklist worksheets in each module to help you stay on track!

If you’re a Premium or Pro member, you also have 30 or 60 days of support – so just send me a note if you run into any issues! (Note: I don’t work for ManyChat so I won’t be able to help you with technical errors that are beyond my control)

4. Aren't Messenger Bots annoying?

If you think about it, anything marketing tool can be annoying! Email Marketing can be annoying. Facebook Ads can be annoying. Upsells. Pop-ups on a website. Google Ads. Commercials…the list goes on.

In Bot Essentials, I’ll go through best practices when it comes to building bots and leverage bots in a non-spammy way. The focus of the course is to build a bot to help you better understand your users, focusing on the long-term relationship by sending the “right” message at the “right” time.

If you’re looking to build a Messenger Bot to continuously spam users with sales announcements, promos, and discounts – this isn’t the right course for you.

4. What softwares or tools do I need to build a bot?

To participate in Bot Essentials, here are the 3  requirements:

  • A laptop or desktop with internet access
  • A ManyChat account
  • A Facebook account (All students will be asked to subscribe to ThinkTuitive’s Messenger Bot using their real Facebook profile in order to access additional course information and to receive priority support)

Optional: A Zapier account – if you want to integrate your Messenger Bot other 3rd-party tools or systems (eg. email marketing, CRM, Google Sheets)

6. Will Messenger Bots work for my business?

Fact #1 – There are over 1.3 billion people actively using Facebook Messenger each day.

Fact #2 – 2 billion messages are exchanged between business and people each month on Messenger.

As a business, shouldn’t you have a presence on the platform that’s preferred by your customers?

So if you’re looking for a better way to reach, and engage with your existing and potential customers, to build trust and to provide them with personalized recommendations at scale…Messenger Bots are a good fit for you!

7. Will I learn how to build a super-smart bot?

Bot Essentials is a course meant for non-technical entrepreneurs, on how to build a Messenger bot without any coding.

As a result, any Messenger bot built will be “limited” by the built-in features that ManyChat has to offer.

Keep in mind, a “somewhat smart” bot, with limited Artificial Intelligence can definitely help your business! However, if you’re looking to build a highly intelligent Messenger bot that can understand context and full sentences – this is not the right course for you! 🙂

8. I need more time to test out ManyChat...but want to take advantage of the special launch pricing!

As mentioned in my free Intro to Messenger Bots Mini-Course, you cannot easily migrate your subscriber from one bot-building platform to another. You also shouldn’t install more than one bot on a Facebook page – which means you need to choose your bot platform carefully.

If you want to want to join at the special launch price, but:

  • Need a little more time to test out ManyChat to make sure that it’s the right platform for you
  • Won’t have time to go through the lessons for another 1-2 months

Just email me or send me a quick note by tapping on the blue Messenger icon in the bottom right hand corner. I might have another plan that will work for you.

Still have questions? You can email me or send me a message by clicking on the Messenger icon in the bottom right corner!