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Bot Essentials

How to Build a Messenger Bot Without Any Coding

Facebook Messenger has over 1.2 billion people actively using it each day. But messaging isn’t just limited to friends.

More and more people rather message a business vs calling or sending an email. In fact, every month, 2 BILLION messages are exchanged between business and people each month on Messenger.

As a business, shouldn’t you have a presence on the platform that’s preferred by your customers?

The only issue with messaging is that people expect a reply – as soon as possible. Unless you have a team working around the clock, it is impossible to provide visitors with an immediate answer…

Unless…You have a Messenger Bot!

Messenger Bots can automatically provide visitors with an answer – especially for the commonly asked questions. Bots can also learn about your visitors, provide your visitors with personalized information to specifically address their unique concern! 

Don’t know how to build a Messenger Bot?

Introducing….Bot Essentials! An easy-to-follow step-by-step course. It comes with over 35+ actionable bite-size videos, how-to guides, checklists and plenty of bonuses – designed to walk you through how to quickly build a Messenger Bot for your business…without any coding

Let’s take a look at what you’ll learn in each module:

The Modules


~ This course is currently under active development ~
Pre-order now at a discounted “early bird” rate (limited spots available).

MODULE 1

Bot Strategy

In this first module, we’ll go over:

  • How Messenger Bot work
  • The different ways you can use a bot to generate more leads or sales…without being “salesy”, spammy or annoying.
  • Facebook’s Messenger Policy – so that your bot and Facebook Page doesn’t get banned!
  • The difference between Chatfuel vs ManyChat and decide which platform you should use to build your bot

Note: This course includes ManyChat AND Chatfuel videos tutorials.

MODULE 2

Messenger Bot 101

Next, we’ll setup a “foundational” bot so that we can enhance it with additional “knowledge and skills” throughout the course. We’ll also:

  • Learn how the bot-building platform works (ManyChat or Chatfuel)
  • Setup your bot’s menu and autoreply to ensure a frustration-free experience
  • Discover all the elements of a Messenger Bot – how they work & limitations

MODULE 3

Segmenting Your Subscribers

Custom fields and tagging allows Bots to provide users with a customized experience – which can lead to higher engagement and intimacy. In this module, we’ll go over:

  • How custom fields and tags work and how to use them to segment your audience
  • What custom fields and tags you should setup and other best practices
  • Tips & Tricks on how to use custom fields and tags to maintain your bot

Note: ManyChat has the ability to tag users. Chatfuel does not.

MODULE 4

Promoting Your Bot & Onboarding Subscribers

Properly greeting your visitors is very important! In this module, we’ll discover:

  • How to create an onboarding sequence to greet your visitors
  • How to get permission to send broadcasts (Yes, you need permission!!!)
  • The different ways you can drive traffic to your bot

MODULE 5

Designing Sequences & Creating Campaigns

First, we’ll map out your visitor’s journey to visualize the path your users will take while using your bot. In the second part of this module, you’ll learn:

  • How to create messages that sound natural…and engaging
  • How to provide your visitors with information about your business
  • How to setup campaigns, sequences and send out broadcasts
  • Bot Best Practices – to make sure your bot delivering the relevant content to your users

MODULE 6

Launching & Optimizing Your Bot

Last but not least, in this final module, we’ll go over:

  • How to test your bot to make sure that it’s working properly
  • How to setup analytics for your bot so you can monitor its performance
  • How and where to launch your Messenger Bot!

The Modules


~ This course is currently under active development ~
Pre-order now at a discounted “early bird” rate (limited spots available).

MODULE 1

Bot Strategy

In this first module, you’ll learn:

  • What is a Messenger Bot and how they works!
  • The different ways you can use a bot to generate more leads or sales…without being “salesy”, spammy or annoying.
  • The difference between Chatfuel vs ManyChat and decide which platform you should use to build your bot

Note: This course includes ManyChat AND Chatfuel videos tutorials.

MODULE 2

Messenger Bot 101

Next, we’ll setup a “foundational” bot so that we can enhance it with additional “knowledge and skills” throughout the course. We’ll also:

  • Learn how the bot-building platform works (ManyChat or Chatfuel)
  • Setup your bot’s menu and autoreply to ensure a frustration-free experience
  • Discover all the elements of a Messenger Bot – how they work & limitations
  • Review Facebook’s Messenger Policy – so that your Facebook Page doesn’t get banned!

MODULE 3

Segmenting Your Subscribers

Custom fields and tagging allows Bots to provide users with a customized experience – which can lead to higher engagement and intimacy. In this module, we’ll go over:

  • How custom fields and tags work and how to use them to segment your audience
  • What custom fields and tags you should setup and other best practices
  • Tips & Tricks on how to use custom fields and tags to maintain your bot

Note: ManyChat has the ability to tag users. Chatfuel does not.

MODULE 4

Promoting Your Bot & Onboarding Subscribers

Properly greeting your visitors is very important! In this module, we’ll discover:

  • How to create an onboarding sequence to greet your visitors
  • How to get permission to send broadcasts (Yes, you need permission!!!)
  • The different ways you can drive traffic to your bot

MODULE 5

Designing Sequences & Creating Campaigns

First, we’ll map out your visitor’s journey to visualize the path your users will take while using your bot. In the second part of this module, you’ll learn:

  • How to create messages that sound natural…and engaging
  • How to provide your visitors with information about your business
  • How to setup campaigns, sequences and send out broadcasts
  • Bot Best Practices – to make sure your bot delivering the relevant content to your users

MODULE 6

Launching & Optimizing Your Bot

Last but not least, in this final module, we’ll go over:

  • How to test your bot to make sure that it’s working properly
  • How to setup analytics for your bot so you can monitor its performance
  • How and where to launch your Messenger Bot!

Bonuses


#1 – Lifetime Updates

Messenger Bots are still in their infancy. They will continue to change and evolve. If you purchase now, you’ll get free access to any future updated versions of the course modules and bonuses.

#2 – ManyChat and Chatfuel Video Tutorials

Right now, I recommend the Chatfuel and the ManyChat platform for building your bot. So included in this course are video tutorials for both platforms.

Eventually, this course will most likely be divided into 2 courses – one for each platform – sold separately.

#3 – Checklist & Cheat Sheets

Cheatsheets, checklists, and worksheets – included in each module, for your reference to help you learn and create a bot quickly.

Also included – swipe files for button prompt, quick replies, and greetings.

Bonuses


#1
Lifetime Updates

Messenger Bots are still in their infancy. They will continue to change and evolve. If you purchase now, you’ll get free access to any future updated versions of the course modules and bonuses.

#2
ManyChat and Chatfuel Video Tutorials

Right now, I recommend the Chatfuel and the ManyChat platform for building your bot. So included in this course are video tutorials for both platforms.

Eventually, this course will most likely be divided into 2 courses – one for each platform – sold separately.

#3
Checklist & Cheat Sheets

Cheatsheets, checklists, and worksheets – included in each module, for your reference to help you learn and create a bot quickly.

Also included – swipe files for button prompt, quick replies, and greetings.

Premium Bonuses


#1 – Done-For-You Bot Blueprints

Bot Blueprints, to help you easily create your bot sequences, saving you time and the hassle of figuring it out on your own. Just copy, customize and quickly deploy:

  • A quiz bot
  • A survey bot
  • A mini-course or videos series bot
  • A challenge reminder bot
  • A FAQ bot

#2 – FAQs & Mini-Lessons

A growing and updated list of bite-sized videos covering:

  • Solutions to common tech issues and glitches
  • Tips and tricks to help you build your bot
  • Other questions and answers from other students in the course

#3 – Zapier & Webhook Mini-Course

With the help of Zapier and Webhooks, you can send the information collected from Messenger to Google Sheets, your CRM…or even to your email marketing service.

In this bonus mini-course, I’ll walk you through how to set this up!

Note: Additional premium bonuses are planned to be released by end of 2017, including 4+ additional bot blueprints, how to integrate Messenger with other tools (eg. typeform), how to create a landing page for your bot. If you join the course, you’ll be able to make suggestions and vote on which bonus you’ll like to see next.

Premium Bonuses


#1
Done-For-You Bot Blueprints

Bot Blueprints, to help you easily create your bot sequences, saving you time and the hassle of figuring it out on your own. Just copy, customize and quickly deploy:

  • A quiz bot
  • A survey bot
  • A mini-course or videos series bot
  • A challenge reminder bot
  • A FAQ bot

#2
FAQs & Mini-Lessons

A growing and updated list of bite-sized videos covering:

  • Solutions to common tech issues and glitches
  • Tips and tricks to help you build your bot
  • Other questions and answers from other students in the course

#3
Zapier & Webhook Mini-Course

With the help of Zapier and Webhooks, you can send the information collected from Messenger to Google Sheets, your CRM…or even to your email marketing service.

In this bonus mini-course, I’ll walk you through how to set this up!

Note: Additional premium bonuses are planned to be released by end of 2017, including 4+ additional bot blueprints, how to integrate Messenger with other tools (eg. typeform), how to create a landing page for your bot. If you join the course, you’ll be able to make suggestions and vote on which bonus you’ll like to see next.

Support & Feedback

(Available on Premium & Premium Pro Plan)


Personalized Bot Review

Once you built your bot, just send me a quick message to let me know.

I’ll test your bot and send you some personalized feedback!

Support via Email & Messenger

Sometimes, you just need a little one-on-one help, especially at the beginning when everything seems like a confusing puzzle!

With this Premium Bonus, you’ll get 30 days of Email/Messenger access to me. Send in your questions and I’ll reply pronto.

Support & Feedback

(Available on Premium & Premium Pro Plan)


Personalized Bot Review

Once you built your bot, just send me a quick message to let me know.

I’ll test your bot and send you some personalized feedback!

Support via Email & Messenger

Sometimes, you just need a little one-on-one help, especially at the beginning when everything seems like a confusing puzzle!

With this Premium Bonus, you’ll get 30 days of Email/Messenger access to me. Send in your questions and I’ll reply pronto.

Bot Orientation and Coaching

(Available on Premium Pro Plan)


1-on-1 Bot Orientation

Need help getting started? Included in the the Premium Pro Plan is a 90 minute one-on-one session with me. I’ll answer any questions and quickly get you started on the right path.

1-on-1 Coaching Session

Also included is an additional 60-min coaching session. To answer any followup questions about building your bot – after the initial bot orientation.

Bot Orientation and Coaching

(Available on Premium Pro Plan)


1-on-1 Bot Orientation

Need help getting started? Included in the the Premium Pro Plan is a 90 minute one-on-one session with me. I’ll answer any questions and quickly get you started on the right path.

1-on-1 Coaching Session

Also included is an additional 60-min coaching session. To answer any followup questions about building your bot – after the initial bot orientation.

Which Option Is Right For You?


~ This course is currently under active development ~
Pre-order now at a discounted “early bird” rate (limited spots available).
The price will continue to increase as we get closer to launch date and as new material is released.

Standard

(10 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

Save $125 off the Full Price of $500

Premium

(10 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

All Premium Bonuses

Personalized Bot Review

Email Support for 30 days

Save $350 off the Full Price of $850

Premium Pro

(2 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

All Premium Bonuses

Personalized Bot Review

Email Support for 30 Days

1-on-1 Bot Orientation (90 min)

1-on-1 Coaching Session (60 min)

Save of $250 off the Full Price of $1500

I’m available to help you 1-on-1 if you don’t have the time to go through the course. Learn more.

Which Option Is Right For You?


~ This course is currently under active development ~
Pre-order now at a discounted “early bird” rate (limited spots available).
The price will continue to increase as we get closer to launch date and as new material is released.

Standard

(10 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

Save $125 off the Full Price of $500

Premium

(10 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

All Premium Bonuses

Personalized Bot Review

Email Support for 30 days

Save $350 off the Full Price of $850

Premium Pro

(2 spots remaining)

All 6 Modules

ManyChat & Chatfuel Tutorials

Lifetime Updates

Checklists & Cheatsheets

All Premium Bonuses

Personalized Bot Review

Email Support for 30 Days

1-on-1 Bot Orientation (90 min)

1-on-1 Coaching Session (60 min)

Save of $250 off the Full Price of $1500

I’m available to help you 1-on-1 if you don’t have the time to go through the course. Learn more.

Guarantee

No Hassle 30-Days Money-Back


When you enroll in Bot Essentials, you have 30-days to go through the course 100% risk free.

GuaranteeIf you feel that that you’re not getting any value from this course, just send me a note with your details, your reason for requesting the refund so that I can work on improving my course.

I’ll then issue a prompt and courteous refund – so you’ll get 100% of your money back. More details

FAQ


What Messenger Bot Platform do you cover in this course?
Right now, I recommend both ManyChat and Chatfuel platform for building your bot.
So the modules include videos and screenshots from both ManyChat and Chatfuel. If you purchase the course, you’ll get access to video tutorials to BOTH platforms 🙂 
When will the course and modules be available?

The first few modules will be available in late-October. You’ll get notified as we roll out new modules. My current plan is to roll out 1 new module every week.

How does the guarantee/refund work if I pre-ordered the course?

If you purchased during the early-bird launch, you can request a full refund within 45 days after the course is accessible in early-October.

I have a __________ business. Would Messenger Bots work for me?

If you have customers and want to be able to connect with them, you can benefit from having a Messenger Bot. To learn about various Bot Use Cases, check out my free Beginner’s Guide to Facebook Messenger.

Is there anything else I need to purchase to create a bot?

You need a Bot platform to build your bot. Compared to email marketing platform, the cost for the Bots are very VERY affordable. This course covers both how-to videos for ManyChat and Chatfuel platform. If you purchase the course, you get access to both.

  • Chatfuel platform – which is free up to 500,000 monthly active users
  • ManyChat platform – there’s a free basic version of ManyChat, but I would recommend at least getting the ManyChat Pro Plan. It’s currently priced at $15/month for 1000 active subscribers.

If you plan on integrating your Messenger Bot using Zapier with your CRM, you’ll need to purchase those subscriptions separately.

To learn about the differences between Chatfuel vs Many, visit Part 2 of my Free Beginner’s Guide to Messenger Bot.

What bot-building platform do you use and teach in the course?

While there are numerous platforms, I specialize in building bots (without coding) using Chatfuel and ManyChat.

Right now, I use and recommend the Chatfuel platform for building your bot – so the modules are built out with videos and screenshots from Chatfuel.

However, I am working on adding a “second version” of the course. Launching in October, you’ll also see how-to videos on the ManyChat platform. If you purchase now, you’ll get these updates included in your purchase 🙂

Do you offer a payment plan?

No, not at this time. Sorry.

What if I’m not a "techie"? Can I build a bot?

YES! It is definitely possible! I created the course specifically for non-techie entrepreneurs.

No coding is required to build a bot.

I’ll walk you through everything, step-by-step. Also included are downloadable cheatsheets, checklist worksheets in each module to help you stay on track!

Does this course include tech support?

You can send me questions when you run into a “technical” problem…but I can’t guarantee that I can help you solve it. Especially if it is a platform related issue that I have no ability to fix!

So please contact your bot platformtech support (eg. Chatfuel or ManyChat) if you run into a problem with their product.

The purpose of the additional support is to get personalized advice to help you build your bot, not to troubleshoot errors that are beyond my control!

I'm too busy - I don’t have time to learn how to build a bot

Each lessons are bite-sized, actionable videos – to help you build your bot. No fluff in the course. I know you’re busy so I don’t waste your time with any nonsense. 🙂

The site is also designed to be mobile-responsive…meaning – it is easy to navigate on a mobile device. You can watch the lessons from any mobile device.

I can also help you build your bot…in a day. Click here for more details on my Bot In a Day Workshop.

Got a Question? Just click on DanaBot in the lower right-hand corner!

Don’t like to pre-order?

I can notify you when the Bot Essentials is launched and accessible. (It’ll be at a higher price).

I promise to not flood your inbox with annoying sales emails. Just send you one email to let you know that the course is launched.

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